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April 15, 2024
Insights from SMK Group. How BI service helps to increase network efficiency
Insights from SMK Group. How BI service helps to increase network efficiency

Data analysis in retail is the basis for successful business and adaptation to customer needs. The ability to respond to changes in market conditions and implement effective solutions promptly depends on how accurate and accessible analytical data they receive.



The Rulka supermarket chain, part of the SMK Group holding, has recently integrated the BI analytical service into its processes.

SMK Group is one of the most powerful, modern, high-tech meat processing businesses that is developing several product brands.

It operates 600+ stores in various formats, including Rulka supermarkets.

The holding was established in 2007 and is an industry leader in the Ukrainian market.


Datawiz BI simplifies the process of data analysis and tracking changes in sales dynamics. Providing more than 30 analytical reports covering all the most critical processes in the network, BI helps retail chains analyze the effectiveness of assortment, marketing campaigns, and the reliability of suppliers.

Vitaliy Vorobyov, Project Manager at SMK Group's IT Department, shared how the Rulka supermarket chain uses the Datawiz BI analytics solution to achieve its strategic goals.

Datawiz BI service capabilities in action 

We are currently implementing BI reporting in our chain. Business intelligence opens up new opportunities for us in data analysis and management decision-making.

The team actively uses the reports necessary for daily work and strategic planning. We have chosen a combination of reports that best suits our needs. The reports “Store, Category and Product Sales”, “Lost Sales”, “Comparative Dynamics”, “Balance Control”, and “Goods for Re-accounting” have become our primary tools. These reports will allow us to keep our finger on the pulse, clearly understand the processes, identify problems that must be addressed, and prevent them from occurring.

In our strategy for planning promotional activities, we use the “Basket Analysis” and “Promotions Analysis” reports, which allow us to plan and implement promotions to increase sales effectively.

In addition, to develop optimal planograms, we use some reports, such as “Quadrant Analysis”, “Recommended Percentage of Display”, "Products to Withdraw”, and “ABC Analysis”. These tools help us to maximize the efficiency of product placement and determine the optimal assortment to meet the needs of our customers.

Overall, using these reports allows us to understand our business and its dynamics better and plan further steps to achieve our strategic goals effectively.


Gaining insights and their impact on processes

The issue of obtaining insights is particularly relevant to us. With the help of reports, we receive important information that defines critical steps for further development. Data analysis can help us identify inefficient use of shelf space, find products with high turnover and stock levels, and find products that do not reach the shelves on time and remain in stock.

These insights directly influence our strategic decisions. They help us to form the assortment of goods in the network, effectively manage inventory, develop and implement successful marketing activities, and set product prices.

Thus, data analysis is becoming a vital tool for solving strategic tasks and helping optimize business processes in the Rulka supermarket chain.


The impact of business intelligence on chain efficiency

When searching for a solution and analyzing the available BI systems on the market, the main criterion for us was to automate the process of consolidating data and displaying it in one place. That's how we ended up with Datawiz BI.

Firstly, the BI solution allows us to display our team's work results in one place for the entire top management.

Secondly, we save time on building reports. We no longer need to prepare Excel files and process data manually. With the help of the BI service, we can build reports in almost three clicks and save the template for future use.

Thirdly, we have access to up-to-date data before the day ends, allowing us to respond quickly.

Finally, we can send generated reports to management or share links to reports and visualizations. This simplifies communication and increases the efficiency of our work.

All in all, using BI analytical services allows our network to optimize business processes and ensure efficient solutions to daily tasks, which brings significant economic and time benefits to the company.


Recommendation for other retailers

Datawiz BI is a tool that allows us to build reports and see data in one place as easily and quickly as possible. 

However, what makes our experience with BI even more valuable is the support of the Datawiz team. They are always quick to answer our questions, ready to explain and understand the issues using real-life cases. This helps us solve problems effectively.

That's why I don't hesitate to recommend Datawiz BI to other networks that want to optimize their processes and gain a competitive edge in the market.



Using the BI analytical service allowed the Rulka chain to optimize various business processes and gain essential insights:

  • a quick analysis of sales data 
  • use of analytics for assortment formation and pricing
  • identification of problematic products, balances, and goods with high turnover
  • planning of promotional events and obtaining data for the formation of planograms
  • identification of inefficient use of shelf space
  • saving time and resources
  • automation of the process of data consolidation and display in one place

Datawiz BI is a modern analytical solution that allows retailers to use data to make strategic decisions. With BI, retailers access analytical reports, personalized dashboards, and real-time monitoring tools, making it easier to analyze critical indicators and track changes affecting their network's performance. By harnessing the power of data, BI optimizes sales, supplier relationships, inventory control, assortment management, and loyalty program performance, leading to increased productivity and profitability.

Datawiz's BI analytics are designed and customized to meet the needs of retailers.



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