Loyalty program analytics
Analyze, optimize, and scale your loyalty programs with accurate reports and up-to-date data.
Key benefits of analyzing your loyalty program’s performance
Optimizing marketing spend through precise targeting
Optimizing your budget by focusing on your existing customer base
Clearly identifying your most valuable customers (via RFM analysis or other metrics)
Gaining a competitive edge with deep insights into loyalty program mechanics
Boosting visit frequency and repeat purchases through customer segmentation
The assortment is customized to the actual interests of the target customers
Datawiz BI adapts to the needs of different retail businesses
Grocery stores
Clothing and accessories
Construction stores
Electronics stores
Perfume and cosmetics stores
Furniture and decor stores
Children's goods stores
Ready-made reports that reveal your loyalty program’s performance
Loyalty program effectiveness
Analyze the effectiveness of your loyalty program at all levels - from region to SKU. The report summarizes key metrics, displays the share of the loyalty program in total chain sales, and allows you to conveniently compare performance for two periods through visualization.
Loyalty program statistics
The report focuses on indicators that reflect the current state of the loyalty system: customer base growth, customer activity, purchase frequency, average turnover, and conversion rate. Informative cards with clear visual indicators help to assess the effectiveness of the program in the selected period in a minute and respond to changes in a timely manner.
Segmentation of loyalty program clients
Create target groups of customers based on their actions and evaluate the effectiveness of working with them. The report allows you to form customer segments of the loyalty program by purchase frequency, average check, turnover, and other parameters. In-depth sales analysis is available for each group - from general indicators to specific products.
Loyalty program client card
Create personalized offers and effective marketing campaigns for your most valuable customers. The report provides a complete picture of each customer's behavior: from basic information (card number, contact details, first and last visit) to detailed purchase statistics by category and SKU. Thanks to the visualization of purchase dynamics, you can assess changes in customer activity over the selected period.
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