Save time on reports. Spend it on what really matters
Explore ready-made, flexible reports that show your chain’s performance in seconds and provide a single source of truth for every business role
- top management
- category managers
- marketers
- supplier

Datawiz BI is retail analytics software built for Estonian retail chains. Backed by 13 years of experience across 200+ retail chains in 31+ countries, it centralizes all your data and delivers clear answers to what happened, why it happened, and what to do next — enabling faster, smarter decisions across every store and region



Estonian retail is one of the most competitive markets in the Baltics, led by cooperative network Coop, alongside major chains like Selver, Maxima, and Rimi, each holding a meaningful share of the market without a single dominant player. As retail analytics software for Estonia, Datawiz helps grocery and convenience chains navigate rising costs, shifting consumer behavior, and increasing competition — making real-time visibility into sales, inventory, and promotions more critical than ever.
Unlike general-purpose BI tools, Datawiz BI is purpose-built for retail operations — covering the KPIs, workflows, and store-level detail that generic dashboards don't.
Trusted by supermarket chains and grocery retailers across the Baltics, Europe, and global markets
Built for multi-store, multi-region retail chains
Designed to handle seasonal demand shifts across the Estonian retail calendar
Executive dashboards with store- and region-level breakdowns
AI-powered demand forecasting and promotion analysis
Works with your existing POS, ERP, and accounting systems
Save time on reports. Spend it on what really matters
Explore ready-made, flexible reports that show your chain’s performance in seconds and provide a single source of truth for every business role

Business Dashboards
See your retail business performance clearly with dynamic dashboards. Build powerful, custom dashboards with intuitive drag-and-drop. Configure smart alerts to automatically track critical metrics in real time

Wizora AI
Chat with your BI smart assistant to turn retail data into insights and accurate forecasts

Formula Builder
Scale as you go. Create your own metrics and customize analytics to your business

Mobile analytics
Get instant access to your store's key performance indicators from anywhere

See how every store, category, and product drives revenue, identify top-performing items, and plan promotions with confidence. Unlock actionable insights that reduce lost sales by 15%. Built for supermarket chains and grocery retailers operating across Estonia's regions
Take full control of your inventory without locking up cash. Datawiz BI gives you a clear view of stock levels and product turnover across your entire chain, helping you prevent overstock and out-of-stock. Gain clarity to reduce excess inventory by 15.5%. Plan for seasonal demand shifts across the Estonian retail calendar — from back-to-school season to the Christmas and New Year holiday peak
See which in-store promotions drive real results and boost your average check by 11.2%. Measure every campaign's true impact and plan future promos with confidence, across regions and store formats
Evaluate suppliers with data, not guesswork, and drive up to 2.5% additional revenue. See how every partner impacts your sales and profit, and make smarter assortment and negotiation decisions
Monitor team and store performance in one place and cut operating expenses by 14.7%. Track key retail metrics — sales, profit, turnover, and margin — instantly, across every store and region in your Estonian chain

Get immediate value with pre-built AI-powered BI for retail chains, then adapt Datawiz BI as your business evolves

Integrate your POS, ERP, WMS, CRM, and other business systems to bring all your retail data into one place. Access consistent, up-to-date information across your entire retail chain from a single source
Access 60+ ready-made reports, 600+ retail KPIs, AI-powered insights, and executive dashboards designed specifically for retail chains. No need to build reports from scratch
Every retail chain has unique processes and KPIs. When standard analytics aren't enough, extend Datawiz with Formula Builder to create custom metrics and calculations, or use Any Data to combine additional business data with your retail analytics
| KPI | Status |
|---|---|
| Revenue | Supported |
| Gross Margin | Supported |
| Inventory Turnover | Supported |
| GMROI | Supported |
| Basket Size | Supported |
| Sell-through Rate | Supported |
| Stock Availability / OOS | Supported |
| ABC Analysis | Supported |
| Same-store sales (SSS) | Supported |
| Days of Inventory | Supported |
| CLV | Supported |
| Sales per Square Meter | Supported |
Built for retailers who take data privacy seriously

As an EU member state, Estonia operates under the General Data Protection Regulation (GDPR), enforced locally by the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon). We follow strict data protection practices — including explicit consent, purpose limitation, and full client ownership of data — consistent with GDPR requirements

Your data is hosted in Germany, in DIN ISO/IEC 27001-certified data centers audited annually. Round-the-clock monitoring and access control keep your information physically secure

Data is encrypted in transit via SSL/TLS/SSH, backed up weekly, and protected by regular penetration testing. Only your administrators control who on your team can access what
Retail business intelligence (BI) is software that collects data
from your POS, ERP, and inventory systems and turns it into reports
and dashboards retailers can act on. It typically covers sales
performance, inventory levels, promotion results, and store-level
KPIs. Retail teams use BI to spot trends, reduce lost sales, and
make faster, data-driven decisions across every store in a chain
We work with retail chains across the Baltics, Europe, and globally — our software is built for multi-store reporting, inventory analytics, and AI-driven forecasting, the exact operational needs Estonian supermarket chains and grocery retailers face. During your demo, we'll walk you through implementation examples most relevant to your business type and scale
Yes. As an EU member state, Estonia falls under GDPR, and we handle personal data in line with its core principles — consent, purpose limitation, and safeguarding — with oversight from the Estonian Data Protection Inspectorate
Pricing is quoted in USD. We'll walk you through the full cost during your consultation
Implementation typically takes 1–2 months, and can be as fast as 1 week for smaller chains. The process starts with a technical scoping call in your time zone (EET/EEST), followed by setting up a secure data pipeline, uploading historical data, and onboarding your team — with no limits on the number of stores, SKUs, or transactions across your Estonian operations
Yes — the software is built for chains operating across multiple locations and regions, with store- and region-level reporting
Pricing is calculated individually based on the number of stores, SKUs, and monthly receipts, with plans typically starting from around $500/month. Payment consists of a one-time integration fee plus a monthly fee that begins once full integration is complete. [See full pricing details and request a custom quote
Yes. Datawiz BI offers a self-serve free trial lasting 14 days (no credit card required), as well as a guided demo with a Datawiz expert for teams that want a walkthrough tailored to their store count and business type