Мобильная аналитика данных в вашем смартфоне

Mobile analytics in retail refers to accessing real-time store performance data — sales, KPIs, inventory, staff tasks, and promotions — directly from a smartphone. It allows store managers, regional managers, and executives to monitor and act on critical information without being tied to a desktop or waiting for scheduled reports.

Datawiz BES includes a mobile analytics application that gives retail teams instant access to store KPIs, sales dynamics, planograms, task management, and promotional performance from any location. The app is designed for both in-store managers who need operational control and top managers who need a chain-wide performance overview on the go.

The app provides real-time monitoring of turnover, number of sales, number of receipts, average check size, inventory levels, sales plan execution, and problematic items — all viewable by day, week, or month. Dashboards show chain-wide performance rankings, leader stores, best-selling categories, and changes in key indicators across the entire retail network.

The app includes a dedicated sales plan module that uses current sales intensity to predict whether the monthly target will be met. Dynamic dashboards display actual plan execution, the expected completion percentage, and each store's ranking relative to others — broken down by sales value, sales quantity, profit, and margin.

Store managers can receive new planograms for execution, view their full configuration, and track execution status directly in the mobile app. The app also shows how many planograms were completed in the last month and the average execution time per planogram — giving operations teams a clear picture of merchandising compliance across all locations.

Retailers using Datawiz mobile analytics report measurable outcomes including a 2.3% increase in profits from continuous KPI monitoring, a 5–17% reduction in excess inventory, and a 13% reduction in lost sales. The combination of real-time visibility and rapid response tools allows store and regional teams to catch and resolve problems faster than traditional reporting cycles allow.